Ford Takes Over 72,000 New Retail Vehicle Orders In February

Ford’s new retail vehicle orders and the filling of these orders continue to run at record levels. Ford took in over 72,000 new vehicle orders for February, which were up 54,000 over a year ago.

On record level turn rates, 33 percent of Ford’s February retail sales were made up of previously placed customer orders. Ford has averaged approximately one-third of its sales from previously placed customer orders over the last seven months.

Ford sales of electrified vehicles increased 55.3 percent through February, providing a record start to Ford’s electrified vehicles. Growing at a faster rate than the overall segment, Ford’s electrified vehicle conquest rates climbed to 54 percent – 13 percentage points higher than a year ago.

Ford Pro records its first sales of E-Transit – America’s No. 1 selling van that’s going full electric. Additional electrified vehicles boosting Ford to record electrified vehicles sales this year include, F-150 Hybrid – 5,657 sales, Mustang Mach-E hitting sales of 4,371, Maverick Hybrid posting sales of 5,431 and Escape Hybrid and plugin hybrid totaling 5,457 sales through February.

Ford brand SUVs set record retail sales to start through February. Along with record turn rates and new products, Ford hits record-level transaction pricing. Average transaction prices at Ford were up approximately $4,100 over a year ago at $48,000 per vehicle. Ford’s all-new Bronco is turning on dealer lots in just 14 days.

To expand customer loyalty and touchpoints with Ford Customers, Ford launched Ford Pass Rewards in 2019. Through February, Ford Pass Rewards has grown to over 9.5 million members and continues to grow. Reward points are earned and can be redeemed later for accessories, service work, or toward the purchase of a new vehicle.

Lincoln SUV retail sales expanded over January’s results. Lincoln stock in transit increased 16.6 percent to 3,495 vehicles at the end of February, while Lincoln continues to take in more retail new vehicle orders. In February, new-vehicle retail orders totaled 3,000 vehicles – up 291 percent over last year.

“In addition to our February sales, our retail order bank continues to expand totaling 72,000 vehicles in February – 4 times higher than last year. Our newest products are turning on dealer lots at record rates. More than 33 percent of our retail sales are coming from previously placed orders and leaving dealerships directly upon arrival. Our new products are conquesting from competitors at a rate that is 26 percentage points higher than Ford overall, including Maverick, Mustang Mach-E, Bronco, and Bronco Sport,” said Andrew Frick, vice president, Ford Sales U.S., and Canada.

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