Hyundai Motor America Report Sales Of 52,424 Units In February 2022

Hyundai Motor America reported total February sales of 52,424 units, an 8% increase compared with February 2021. Tucson (+37%), Palisade (+17%) and Venue (+16%) established new February total sales records. Hyundai did not have any fleet sales for the second month in a row.

“Our recent marketing efforts with Tucson and IONIQ 5 have worked well to generate awareness in competitive segments,” said Randy Parker, senior vice president, national sales, Hyundai Motor America. “Shoppers are recognizing our award-winning SUV line-up and we intend to keep the momentum and market share gains going.”

Hyundai achieved its best February retail sales ever, increasing 19% year-over-year. Hyundai eco-friendly vehicle retail sales grew 278%, while SUV retail sales were up 32%, representing 77% of retail volume. Tucson, Palisade, and Venue also set new February retail records.

In Chicago, Hyundai announced the establishment of a Safety Test and Investigation Laboratory (STIL) at its Michigan-based research and development center, Hyundai America Technical Center, Inc. (HATCI).

Hyundai Motor America is one of the leaders in vehicle safety, earning eight 2022 Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK and TOP SAFETY PICK+ awards.

Hyundai’s current SUV products each hold a TSP or TSP+ rating designation when equipped with specific headlights and for the 2022 Santa Fe, built after July 2021. Additionally, of the eight Hyundai products awarded thus far for 2022, five include eco-friendly powertrain options.

Hyundai’s 2019 Santa Fe and Sonata were named the most dependable Midsize SUV and Midsize Car in the 2022 J.D. Power U.S. Vehicle Dependability Study (VDS), which analyzes the long-term dependability of three-year-old models.

Hyundai is offering its dealerships an enhanced digital advertising program that will help convert search traffic to dealer websites at a lower cost. For high purchase intent keyword searches, the new dealer digital ads incorporate real-time inventory and pricing.

Hyundai tied for the most Car and Driver 2022 Editors’ Choice awards in the industry, with 11 unique models winning for the brand.

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